Recent period of warming up on the topic of IPTV. Shanda Sina purchase intention to meddle in IPTV event has not calmed down, it is said that SARFT will soon release the news of two operating license IPTV, IPTV became an industry focus. Widely believed, IPTV will be the impact of the traditional chain of communication industry and is likely to re-shaping to form a new chain. IPTV has caused operators, users and providers of equipment and programs such as the main link chain attached great importance to the new demands call for IPTV service users
As the end of the industrial chain, the user's expectations can be said for the IPTV service has long been desired.
Existing domestic cable Cable service is also largely a "service product-oriented", the user can only passively accept the services provided by operators, but the user's demand has been a constant change, they want to own choice of services they want such as video on demand (VOD). IPTV is the best way to achieve this business. Present, many users only in accordance with the domestic cable network operator menu listed mechanical and enjoy TV services, but also to put offensive "advertising time." TV entertainment to a large extent, still just a tool.
"Free on-demand movies you want to see, pre-recorded a wonderful time favorite music, watching TV while the exchange with distant friends share each other's experiences ... ..." - I believe that this is a lot of user expectations. IPTV can easily achieve all this. But users want more. They look forward, not only Keyi enjoy television to music, movies, TV, Ye Xi Wang can Tongguo Internet TV can be safely Fang Wen, Jinxingwangshang shopping, Wangluojiaoyi and video telephony Deng Deng, and avoid the house minors in Liu Lan Bushi Dang programs. Therefore, they require not just simply put on top of a TV set-top box only.
Therefore, users expect high quality, integration of multiple functions and services of high quality solutions.
Operators expect the killer application
IPTV is also on the bright market prospects. According to China Internet Network Information Center in January 2005 China Internet Survey Report released by the end of 2004, broadband users has reached 42.8 million, in 2010 the figure will rise to 100 million. The one by the Asian cable and satellite Broadcasting Association of CASBAA's forecast shows the 2010 pay-TV subscribers in China will reach 128 million, a rough estimate, in 2010 China's IPTV (Internet TV) the potential market size to more than 2000 billion.
For users 鐨?IPTV business needs as well as bright market prospects, as the communication chain of the core link in Business, IPTV operators more on the business right enough of the attention given Le. Whether carriers or cable operators, IPTV will be the broadband network service levels by carrying the killer application. Reason for holding this view, is a telecommunications network, cable network, the Internet continue to "fusion" trend determined. Integration will be mainly reflected in the network, application and service three.
Operators to avoid the use of multiple layers or parallel network, the network needs to provide unified services to improve the fiber-optic service providers, capital resources, operational efficiency. This necessary requirement for the existing network infrastructure to high-level structure from the fusion. At the same time, operators also want to build an intelligent network, which can be in various forms, flexible network access for the user to provide service continuity and common features, this service can be a continuity of service operators is an important project features help to attract new customers and reduce customer turnover rate, meaning that operators provide services to users will also be moving toward integration. In addition, operators Huan look forward to an open De system architecture with support for rich applications of integration, so you can Zheng He in the same connection the various services, 浠?璁惧 support multiple types of terminals, thus, network applications also must move toward integration.
However, we must also see the current operators are facing some problems. The first is the bandwidth bottleneck of the problem is the bandwidth resources can only meet 5% of the potential demand for IPTV users, expansion is a solution. But the more the temptation to operators should be to transform the existing network optimization to enhance network manageability, reliability and security and so on. This is the most quickly is a way less investment cost.
IPTV brilliant tomorrow together to create multi-
In summary, IPTV services will be available communications industry, the impact of chain formation. Changed the face of user demand, this chain also need to re-forging equipment provider, content service providers, particularly the former support. For IPTV, operators expect that changes in user demand, industry-related major equipment and solution providers have given sufficient attention, and made positive efforts.
Based on the "3 +1" core values, the industry-leading Cisco IPTV solution put forward to help our customers succeed, and create more value for users. Cisco program has been in the U.S., Europe and other regions was successfully applied. Cisco's "3 +1" IPTV solution that can be so understanding. It is both the IP NGN (next generation IP network) the development trend of intelligent information network architecture, integration of multiple technologies, so that operators can provide more services, provide a richer end-user services.
Specifically, the program has three bright spots. First, the efficient means of flow control, network operators can monitor the network traffic very well the type and size; Second, differentiated services, means of control, so users can be different for the different nature of services; the three real-time detection, active operation and maintenance, network operators can discover the potential failure (such as congestion, blocked), the user should be resolved before the declaration, the user will not have any impact.
Meanwhile, Cisco's program is a highly secure solution. The future of IPTV services bearer network must be IP NGN. To program source, for example, it is the future success of IPTV service itself one of the key factors. Therefore, integration of the Cisco "network of self-defense," safety concept of the program using a variety of security measures to ensure that the program source server's high security. Cisco program also enables end to end security control of the IPTV business, such as program source confirmed to confirm the identity of legitimate users and so on.
"Cisco has been working through the IP NGN enables cable companies to provide faster transition to consumers and businesses the services they need to help them speed up the service speed of the speed and profitability, while reducing operating costs," Cisco's service provider Business Marketing, said Jeff Spagnola, vice president, "to help operators achieve their goal of IP NGN, Cisco will continue to invest in wired network technology and system development, system testing and implementation services."
In a sense, IPTV has not only led to a pure technology itself will be the future of telecommunications, broadcasting and the Internet "triple play" of a symbol. Can be said that the joint efforts of industry chain parties, IPTV will become more fully integrated triple-play of their own high-quality resources, accelerating the process of triple play, for operators to open up more business, but also to provide users with more exciting services. Each link in the chain gather multi-energy, IPTV is poised to take off, the business full swing just around the corner.
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